The experiment was not about making the doll look bad (with shadows under the eyes, tired face, imperfections), but to deprive her of makeup and make her look more natural. Lamm and his helper removed the make-up from several dolls graphically and thus attracted a lot of interest on the Internet. Photos have been circulating online for a week and causing a wave of comments.
The effect is surprising. As the artist says: "People have become so used to Barbie with sharp makeup that the" without "effect seems to them just not nice ..."
However, Lamm has a different opinion. I suggest introducing Barbie dolls without makeup, more natural and more beautiful according to him.
And what do you think about it?